Many organizations are unsure what differentiates wholesale and retail enterprises, therefore we’ve dedicated a full chapter in this post to explaining the advantages and disadvantages of each business model in greater depth.
You have a good product on your hands. You might be considering how to get that product to market, or you might already be selling it in modest amounts and want to expand.
There are essentially two methods to offer your product: as a wholesale merchandise or as a store. Each has its own set of advantages and disadvantages. When deciding on the best marketing strategy, think about which model best meets your needs.
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